GERMANY – Eight Galaxy Awards for Hagen Invent

GERMANY – Eight Galaxy Awards for Hagen Invent

The awards simply rained down in New York for Düsseldorf-based event marketing

agency Hagen Invent: at this year’s Galaxy Awards, one of the biggest awards

ceremonies in the international marketing calendar, the experts for live communication

won one gold, four silver, an honours and two bronze awards. The

international panel of experts from the worlds of advertising and marketing awarded

prizes in five different categories for Hagen Invent’s best concepts and



Hagen Invent won gold in the ‘Special Events: Corporate’ category, alongside

Schmidhuber and KMS Blackspace, for the Audi A3 dealer meeting in

Copenhagen in 2012. The spectacular event that marked the launch of the new Audi

A3 not only wowed the 3,500 guests from 80 different countries, but also the panel of

judges at the Galaxy Awards. The experts at Hagen Invent were also awarded

silver in the same category for the Sevilla Speed Days, when around 1,000 R8 dealers

and select customers from around the world came to southern Spain in November

2012 to test-drive the latest-generation Audi R8. The Sevilla Speed Days, which Hagen Invent implemented together with the Munich-based architects oettle ferber

associates and the design agency tisch13, also won silver in the category ‘Public

Relations: Event Marketing’.

The 2012 Toyota ‘Hybrid Summer campaign, planned and implemented as a cross-
media campaign by Hagen Invent alongside the Toyota lead agency KPP Event,

was awarded an amazing five gongs: headed by popular German celebrities such as

Jan-Josef Liefers, Axel Prahl and Thomas D, it won silver in both the ‘Special Event:

Product Awareness’ and ‘Public Relations: Awareness’ categories. There was also a

bronze each for ‘Special Event: Customer’ and ‘Promotion: New Product Introduction’,

and an honours award in ‘Public Relations: Event Marketing’. The exceptional

achievement of the project in the categories of Event, Promotion and Public Relations

reflects the successful 360-degree activation of the target group across all relevant


The Galaxy Awards are held by the New York organisation MerComm, Inc. which

has presented accolades for exceptional projects in all marketing disciplines since

1987, including live communication, ATL campaigns, design, promotion and public