News
FRANCE – 20 days of exceptional virtual reality experiences with Samsung Life Changer Park
With its 9 unique attractions with a stunning scenography, combining design and technology, the space invited everyone to explore new activities mixing virtual and real sensations for everyone’s enjoyment.
After a successful first edition with more than 42,000 visitors over 3 days last June, the Samsung Life Changer Park, which was also the winner of the Eubea Grand Prix 2016, returned this winter to the Grand Palais des Glaces (the largest indoor rink in the world) in Paris.
For this new edition, Samsung, Magic Garden and Cheil France have imagined the world’s largest virtual reality amusement park, which stretched over 5,000 m² and hosted 9 unique attractions with stunning scenography, combining design and technology. Visitors had also the chance to discover the experiences of virtual reality proposed during a video show projected on 170m² wall.
The park was open from 16th December to 2nd January and brought to a close the Samsung Life Changer experiential program launched last June. Its objective: to invite millenials to discover the smartphone Galaxy S7 and its ecosystem in a playful way, initiating virtual reality.
Thanks to the Samsung Life Changer program, designed by Cheil, nearly 100,000 people in France have already embarked on a 360-degree journey to experience new sensations in the world of music, sports, travel and gaming.