Events industry: a round table to define new rules for better events and brand experience

Events industry: a round table to define new rules for better events and brand experience

On November 26th in Milan, during the BEA Expo Festival

(“Leonardo Da Vinci” National Museum of Science and Technology) the most

important players in the European events industry will meet to discuss the past and

the future of the creative trends in this market that keeps evolving.


At 1.30 pm, companies and agencies will be on stage discussing the topic: Defining

new rules for better events and brand experience. Agencies and clients talk about

creativity, technology and new media.

Confirmed guests on stage:

Carlo Hermes – Consultant, eni (Italy)

Michael Müller – Campaign Manager Corporate Marketing, Samsung (Germany)

Paolo Teoducci – Events Manager, Telecom (Italy)

Javier Sánchez García – Events Manager, Acciona, Producciones y Diseño


Kevin Jackson – Vice President Sales and Marketing, G.P. Johnson (UK)

They will debate about how the industry has changed in these years and what the

agencies can do to meet companies’ requests for events more and more international.

During the round table, another important topic will be the use of technology in order

to create more engaging and spectacular events with the aid of the ultimate devices.


In the afternoon, starting at 4.00 pm the European Best Event Awards will take

place. At the ceremony, the Best European Event will receive the Golden Elephant

Award, and the other prizes will be collected: 19 awards by category, 4 awards for

technical excellencies and 10 special awards. Nevertheless, the Ceremony will not only be a celebrating show; as the videos of the first-ranked agencies and clients will

be broadcasted, it will also be a unique opportunity to benchmark, learn and enjoy

the best and most innovative events held by European agencies and international


Discover the full program for the two-day activities related to the world of events

available online on the webpage of trade show.

The participation is free of charge upon registration here.

To register to the BEA Expo Festival and be updated on the agenda, please, visit the


For more information:

ADC Group / +39 02 49766311