Vodafone Zone at Karlovy Vary International Film Festival 2024

Original brand zone for Vodafone during the Karlovy Vary International Film Festival aiming at its visitors.

The primary goal of the zone was both to activate and support a positive perception of the Vodafone brand. The secondary goal was to introduce new services and products in a subtle, non-intrusive manner. Visitors were primarily meant to leave with a positive impression from experiencing a unique environment that stood out from the routine of standard tents and booths, thus realizing that Vodafone is not just an impersonal telecommunications giant, but a modern partner with a personalized approach to its customers. Vodafone not only cares about their needs but is also socially responsible.

Our solution for the zone was based on a creative architectural approach to the entire event space, with a custom-designed structure. The result was a modern, perfectly functional space that was immediately eye-catching and spatially attractive. We elevated the typical previous years zone made up of tents and presentation containers to an entirely new level. The custom-built structure allowed us to maximize the use of the given space, which, in addition to the usual challenges of building on a greenfield site, was complicated by the presence of a water body and strict restrictions on modifying the local greenery (trees and shrubs). Additionally, we aimed to make the structure as sustainable and eco-friendly as possible and, for the first time in history on such a large scale, used Green Con material for all building surfaces and part of the furniture.