For the launch of the Special Edition Red by Ora Ïto, Ploom presented the “RED EXPERIENCE” at Milan Design Week: an immersive journey featuring interactive installations and a rich schedule of events.
The Red Experience was designed to celebrate the launch of the Ploom Special Edition Red, a collection created in partnership with Ora Ïto, with the goal of engaging the public and media in a unique brand experience through an immersive and multisensory journey that combines design with Ploom’s innovative technology.
Red is the focal point of the concept for both the new edition of the device and the launch event. As Ora Ïto states: “Red is a symbolic color with a strong visual impact. Place even a single red object in an empty room, and you’ll immediately feel its energy. For some, it represents love, for others, boldness and intensity.”
The partnership between Ploom and Ora Ïto stems from a shared vision of intentional design. Ploom’s intuitive approach aligns with Ora Ïto’s “simplexity,” which blends simplicity and complexity.
At Milan Design Week, the event THE RED EXPERIENCE celebrated the launch of the Special Edition Red. Six immersive spaces guided visitors on a journey between reality and imagination. The interactive installation engaged the senses, allowing visitors to interact with simple movements. Innovation was expressed through the fusion of cutting-edge design and technology, offering a creative and engaging experience.
