An event specifically crafted and organised for the market launch of a new product – the new all-electric Porsche Macan.
To introduce the most loyal Porsche customers to the new, fully electric Porsche Macan, embodying the new car’s most important attributes – preserving tradition and uniqueness while blending contemporary elements and innovation.
To create a unique event – the new car’s Olympics.
Just as the pinnacle of achievement in sports is the Olympic Games, the Porsche Macan Electric sets the highest standards as the most dynamic electric car in its segment.
Accordingly, the event was created with the involvement of athletes and artists, and objects embodying the Olympic event used in the set design, a levitating Porsche Macan Electric, creating a unique Olympic Games ceremony for the car, where the audience is introduced to the uniqueness of the new car in a spectacular way.
The event theme is the slogans of the new MACAN campaign. During each stage, one of the slogans was emphasized, while drawing attention to the leading color of the car, and showcasing its sporty character.
The highlight of the show symbolizing the Macan’s leap into the future was its spectacular levitating descent from the ceiling in front of the audience. Breath-taking, impressive and in perfect harmony with the grandeur of the new Macan.
Set in a unique location, the Olympic ceremony allowed the audience to experience the grand levitation of the Macan from all angles in a circular arrangement. This spectacular moment was brought to life through the seamless fusion of AI, sports, art, music and technology.
The lighting of digital Olympic torch told the story of the car by means of movement and dynamics, synchronizing its presence with musical frequencies, AI visualizations and soundscapes that reflect the car’s rhythm manifested through the movement and power of the performers. Event projection content was generated in real-time using AI data processing.
In 2 part guests were treated to a new experience by visiting Food Art installations – newly created and adapted to the car design.
