The Breakfast Club is the top biannual online event for car dealers, blending education, humor, and expert insights. With 80% target group penetration, it’s the go-to platform for the community.
The key objective of The Breakfast Club (TBC) is to strengthen the relationship between car dealers and our clients, in order to drive sales growth and expand market share in financing and insurance. TBC is designed to increase brand awareness, build trust, and foster engagement with the target audience across Norway. Each episode focuses on relevant industry topics, like improving the sales process. For example, one episode featured a recorded customer meeting, followed by an expert evaluation with key learning points, and ending with a summary of actionable takeaways. Participants will leave each session informed on key industry trends, equipped with practical new skills, and more open to engaging with our clients’ services. By delivering high-quality content in a fun, accessible format, TBC has become a trusted source for professional development and industry insights.
It all began as a Roadshow in four Norwegian cities, but COVID forced us to rethink our approach. We innovated by transforming it into a drive-in conference at Norway’s largest concert arena, combining an in-person audience with online streaming. This allowed us to gather more participants in a single event than the entire roadshow combined, showcasing our adaptability and commitment to engagement. Building on this success, we developed today’s version: a recorded, on-demand show that travels the country, featuring top guests, humor, and expert insights that resonate with our audience. The show offers rich storytelling and valuable knowledge, all tailored to the needs of our viewers. Due to its great success, we’ve also created a spin-off called “Lunsjpraten,” which adds even more value to the overall experience, fostering a deeper connection and stimulating insightful conversations across the community.
