A clear and vivid booth design at Hannover Messe 2024, seamlessly blending physical and digital elements. SEW-EURODRIVE’s modular system came to life, offering an immersive experience across 1750 sqm.
For more than 90 years, SEW-EURODRIVE has been a leader in innovation within the drive and automation technology sector. The family-owned company provides energy-efficient and sustainable drive solutions to customers in a wide range of industries. A cornerstone of the SEW-EURODRIVE philosophy is the modular drive system. At Hannover Messe 2024, the global player presented its capabilities on a 1,750 sqm booth under the motto ‘SUSTAINABLE THINKING. MODULAR DRIVE.’
Key objectives:
– Demonstrate the modular drive system in an engaging and interactive way
– Prove the company’s innovative strength
– Emphasize sustainability as a core principle
– Generate leads, expand network, and strengthen customer relationships
– Increase media exposure and coverage
“Sustainable Thinking – Modular Drive.” Under this motto, SEW-EURODRIVE turned the possibilities of its modular system into an experience at Hannover Messe 2024.
The booth’s clear design language showcased the versatility of the modular system on multiple levels – both physically and digitally.
At five stations, visitors saw the drives in action through a practical example.
Narratively designed content on the LED walls and interactive steles guided visitors through a complete production process.
The seamless integration of visual elements and interactive displays created an immersive journey, making the complex processes both accessible and engaging for all attendees.
