The Rohlik Lounge is a festival catering concept that brings the online shop into reality, representing the core values of Rohlik.cz: fast service, first-class customer care, variety, and freshness.
Offering quality food, a great atmosphere and comfort, the Lounge sets itself apart from traditional festival catering by providing a full-service experience. This includes on-site cooking, fresh daily supplies from the Rohlik warehouse, and tailored menus, accommodating all dietary options. In addition to its online presence, the Lounge features the Rohlicek Kids’ Club, which offers supervised activities for children while parents enjoy meals or drinks. Premium members have access to exclusive zone with extra comfort, opportunities to meet suppliers, and enjoy special services. The Lounge has become a festival must-visit, embodying Rohlik’s mission to offer exceptional, affordable service for everyone. Festival stars and renowned chefs helped present the menu, and the staff have been praised for their friendliness. The Rohlicek Kids’ Club also highlights Rohlik’s dedication to families. The Lounge’s success has helped spread Rohlik’s reputation for quality across the country.
Rohlik.cz’s philosophy emphasizes flawless service, variety, localness and freshness, reflected in the design with recycled wood, plants, and natural elements. The outdoor picnic seating enhanced the festival’s relaxed atmosphere. We aimed to give guests direct contact with the kitchen, allowing them to watch the preparation of dishes. All the food and drinks were curated so that anyone could purchase and prepare them at home. We also catered to dietary restrictions with gluten-free, vegan, and vegetarian options. In the festival’s central zone, Rohlik Bistro offered fresh, high-quality meals for those short on time, while an electric cargo bike transported supplies between locations. Collaborations with actors and MasterChef CZ finalists promoted the menu on social media, sharing tips on preparing dishes at home with Rohlik.cz ingredients. The Lounge featured a music stage where DJs and producers performed unique sets, enhancing the atmosphere and extending our reach online.
