Riot Arena is where players, fans, casters, and influencers converge, forming an epicenter for two European esports leagues: League of Legends and Valorant with a global reach of over 50 million views
The objective was to increase viewership and social media traffic by 15% over the previous year. We stretched that to 20%, exceeding our goals. The events were to celebrate the video games League of Legends and Valorant and their two esports leagues in Europe.
Riot Arena is where players, fans, casters, and influencers converge, forming an epicenter for two esports: the League of Legends European Championship and the Valorant European Championship. The arena brings together a live audience of over 200 with the virtual audience of over 50 million over the course of a season. Additionally the competitions are simulcast in seven languages to ensure each country has a more localized entry into the game. Additionally, influencers cast their own versions of the show so their followers can hear their points of view. This is all done through a technologically stat-of-the-art signal relay system between the arena in Germany which sends its signal to a broadcast hub in Ireland which, in turn, feeds multiple streams to multiple channels for localized coverage.
