Inspired by Enlightenment era salons, Samsung’s Rendezvous pop-up Showcase in Paris offered Olympic fans a lively space to celebrate technology and humanity through immersive Galaxy AI experiences.
The objective of Samsung’s Olympic Showcase was to exhibit its rich history of technology innovation and demonstrate the transformative potential of Artificial Intelligence (AI) using Galaxy AI. The Showcase aimed to be a gathering place for Olympic fans to celebrate the past, present, and future of humanity mediated by technology.
To achieve this goal, we created a curated collection of immersive media and interactive experiences based on real-life scenarios, organized as a journey in space revealing different Galaxy AI features and how they can bring more ease and transform everyday lives. Every touch point had promoters who on boarded people to various Galaxy AI features embedded in Samsung devices, demonstrating how to activate and use them in demo scenarios.
Through this approach, Samsung aimed to evoke a feeling of ease in various activities for people from all walks of life, making AI experiences accessible for all and demonstrating a positive future that can unfold by AI.
Parisian salons, dating back to the Enlightenment period, fostered intellectual debates, artistic expression, and cultural exchange. Inspired by this legacy, Samsung’s Olympic Showcase, Rendezvous at Champs-Élysées was designed as a modern-day salon where technology and humanity converge. By showcasing immersive media and themed experiences, we aimed to create a space for individuals to explore the near future and experience Galaxy AI’s transformative power.
To make AI relatable and understandable, the experiential design strategy centered on real-life scenario-based interactive experiences that communicate Galaxy AI features in an accessible and tangible way. By leveraging infotainment as a brand and product communication medium, the Galaxy AI product experience is transformed into a more humane, fun, and accessible journey for everyone, effectively showcasing the transformative potential of AI in daily life and creating a positive outlook towards the future enabled by Galaxy AI.
