Presentation of Phonak Audéo Sphere Infinio

Phonak needed to communicate the launch of its new product, the Phonak Audéo Sphere Infinio hearing aid, to its dealers, audiological specialists around the world.

Our goal was to reach as many hearing care professionals & dealers as possible with the benefits of the new product through a massive presentation that would result in understanding of the new product features, impact and sales worldwide.

The creative concept sometimes comes from the claim, the storytelling, the location, the brand values… in this case, it was suggested by the name of the product and the key was to locate the best space in the world. To achieve the greatest interest, the greatest notoriety and to be able to demonstrate with specific content the incredible features and benefits of the new product through an immersive experience. A space where sound and sensations were the protagonists.