NISSAN INTERSTAR LAUNCH

After 12 years Nissan presented its new Interstar model, the main objective of the event was to present this vehicle to different stakeholders (press, fleets and bodybuilders)

The aim of the event was to present Nissan’s new commercial van to the trade media in an unconventional way, in line with the brand’s DEFY THE ORDINARY positioning.
The brand wanted the industry’s most relevant media to attend the launch, learn about the new features and benefits of the new product and to reinforce the technical information of the van, but also to have an extraordinary experience with the brand’s team. The challenge of an automotive launch is always to make the event a success, given the large number of presentations to which journalists are invited.
In a saturated industry with the launch and presentation of new models and products. So how do you grab the media’s attention and create a successful launch call for a commercial van model, all on a shoestring budget? The answer is team creativity. Not just at a conceptual level, but with an engaging journey to make the experience immersive.

We’ll tell you about the behind the scenes of Nissan’s new Interstar van press presentation and how we transformed it into a participatory and unforgettable experience.
The Challenge
We were up for it: to create a format that would be so attractive, it would ensure the attendance of body shop media and fleet representatives. We knew this wasn’t just any van; it was a new model from Nissan, and Nissan always challenges the ordinary in the best way possible!
Conceptualization
The message was loud and clear: ‘Work better, live better.’ We wanted to show off the amazing capabilities of the new van in the best way possible, so we invited attendees to take part in an incredible, hands-on experience. They would come to work! By experiencing firsthand the van’s incredible capabilities and benefits, they would become part of: ‘THE INTERSTAR MOVE BY NISSAN.’
Through this one-of-a-kind experience proposal, we showed everyone that the new Interstar is the ideal choice for any challenge.”