The Next Gen ATP Finals is the season-ending tournament for the world’s best 21-and-under players, battling over five days of competition. providing a platform to promote the stars of tomorrow.
The NextGen ATP Final 2023 in Jeddah was a groundbreaking event that redefined the tennis experience through a blend of innovation and creativity. From the onset, the organizers aimed to elevate the tournament to unprecedented heights, and they succeeded in capturing the essence of modernity and excitement.
One of the standout features was the integration of cutting-edge technology to enhance the fan experience. Augmented reality (AR) applications were strategically deployed throughout the venue, allowing spectators to access real-time player statistics, instant replays, and immersive 3D visualizations of crucial match moments. This not only provided an engaging and informative experience but also showcased the potential of technology in redefining how we perceive and engage with live sports.
In addition to the groundbreaking features mentioned earlier, the NextGen ATP Final 2023 in Jeddah implemented the revolutionary Hawk-Eye technology to add another layer of precision and excitement to the matches. Hawk-Eye, a ball-tracking system, was employed to provide real-time, accurate insights into the trajectory of the ball, ensuring fair and decisive officiating.
| Room | Time | Country | Organizing Company | Client | Category |
|---|---|---|---|---|---|
| Sala Petrassi / ROOM 1 | 11:14 am | United Arab Emirates | Black Orange Live | Saudi Tennis Federation, Ministry of Sports | Sporting Event |
