German robotics startup NEURA made a strong US debut at Automate 2024.
An eye-catching, two-part minimalist booth, featuring over 50 robots in action, engaged industry leaders and potential partners.
NEURA is a robotics startup founded in Germany in 2019. The company develops innovative robots that work safely alongside humans without the need for complex safety systems. NEURA’s mission is summarized by the principle “We serve humanity.”
In May 2024, NEURA made a bold entry into the U.S. market at Automate 2024 in Chicago, the largest trade show for robotics and automation in North America.
Key objectives for NEURA’s booth were:
• Make a big splash in the U.S.
• Overwhelm visitors with innovations
• Increase brand awareness
• Kickstart partner business in the U.S.
A standout feature, unmatched at the show, was the display of over 50 robots in action, set within a sleek design that emphasized NEURA’s cutting-edge appeal.
The creative concept centered on transforming the challenge of a divided space into an opportunity. The 370 sqm booth was split into two areas, separated by an aisle.
The design turned this division into a visually striking feature by incorporating a luminous edge that highlighted the cut and visually unified the two halves.
This element mirrored the angle of the NEURA logo, serving as both an eye-catcher and a landmark for recognition from a distance.
