Historic launch event to present Cepsa’s new brand identity, Moeve, uniting employees, clients, partners, investors, and media through a simultaneous multi-city experience.
The main goal was to officially present Cepsa’s evolution into Moeve, conveying its new positioning and values. The event aimed to unify the message and share the brand’s vision of the future with all stakeholders. It also sought to strengthen pride of belonging, turning employees and collaborators into ambassadors of the new brand, while inspiring clients, partners, and investors with Moeve’s transformation.
The creative concept was based on the idea “Energy is neither created nor destroyed, it only transforms”. Using Cepsa’s visual identity as a starting point, the event symbolized the transition into Moeve. Innovation was reflected in interactive experiences: LED cylinders with attendee recognition, personalized recording sets, immersive rooms narrated by Michelle Jenner, and digital doors connecting venues in different cities. The CEO’s announcement was marked by a synchronized lanyard color change from red to blue, followed by an audiovisual show and dance performance that embodied the movement towards the new future.
