Creating a mobile, multifunctional project as an interactive Magnum Sensory Oasis with AI solutions, transforming before visitors’ eyes. Promoting the brand’s latest product and supporting charity.
Creating a multifunctional, mobile installation – an event that achieves multiple objectives. Promoting Magnum ice cream’s newest product through an innovative, sustainable experience via a unique environment and event. Demonstrating that old, abandoned locations can experience a renaissance and be repurposed for contemporary events. Creating a concept that unites culture, business, mental health programs, design, charitable efforts, simultaneously offering visitors a unique and unprecedented experience. Designing meditative sessions combining gastronomy, integration of Magnum’s new product, an innovative beverage laboratory, sound design, AI and artist-created visualizations, poetry, and technology. Kinetic mobile installation objects, placed as mini Magnum oasis models in department stores, attracted viewers, enhancing the popularity of the Sensory Garden and Magnum brand. Also – supporting the Latvian Rare Disease Alliance program “Respite for Families with Rare Diseases”.
An old greenhouse in an urban environment was reborn, transforming into a creative multifunctional installation that transforms before visitors’ eyes.
A Japanese-style garden transforms into a cosmic orbit – a story co-created by artists and AI, transforming the space into a ritual of fire, light, and gong music, incorporating the colors, textures, and slogans of Magnum’s new product. Natural materials – wood, sand, stone – associatively shape the story of the new ice cream. Designers created the installation, including students from the Latvian Academy of Arts, creating sand meditation installations, a golden stream with a levitating river of fire, stone light objects, giant gongs, and rotating tables. A Japanese-style ceiling cover transformed into a giant screen during sessions. The project offers visitors a new type of content – meditative sessions combining gastronomy, an innovative beverage laboratory, sound design, AI and artist-created visualizations, poetry, and technology.
