At Drupa 2024, our booth in Hall 9 showcased cutting-edge printing tech. Objectives: maximize PR, solidify brand, stand out, secure sales, optimize ROI/LOI. Target: industry professionals.
Key Objectives:
1. Maximize PR Impact: Through strategic positioning and engaging demonstrations, we aimed to garner significant media coverage and industry buzz.
2. Brand Assurance: We sought to solidify our client’s brand reputation as a leader in printing technology, showcasing reliability and innovation.
3. Differentiation: By standing out among competitors, we aimed to highlight our unique value propositions and strengths in the market.
4. Sales Goals: Our primary objective was to secure sales for our printing machines, emphasizing their quality and functionality.
5. ROI and LOI Optimization: We focused on achieving the best possible Return on Investment (ROI) and capturing Leads of Interest (LOI) through targeted interactions and follow-up strategies.
Our event at Drupa 2024 showcased the innovative Nano Printer Technology developed by our client. We aimed to highlight its unparalleled capabilities and industry impact. Nano printers were brought from Israel to Drupa, allowing attendees a firsthand experience. The highlight was an on-stage demo where the Nano Printer emerged, demonstrating its precision and functionality in real-time.
The exhibition hall was designed to exude spaciousness, comfort, and sophistication, complementing the advanced technology and providing a conducive space for engagement and exploration. This immersive environment effectively communicated the uniqueness and potential of the Nano Printer technology to a global audience.
Innovation was evident in our organization, content delivery, and technical support. We featured live demos of Nano Printing machines, supported by a dedicated team of 150 technical personnel. Planning included 14 days for hall construction, 3 days for rehearsals and 11 days of exhibition
