Kompani Guldberg

“Kompani Guldberg” was a two-day event for 250 sales employees from Norway and Denmark, focused on boosting sales, enhancing team culture, and fostering pride and motivation through fun activities.

Key Objectives:
Boost sales and increase market share by encouraging participants to apply new sales strategies and deepen client engagement after the event.
Enhance internal culture by gathering the entire Nordic workforce, fostering a sense of unity, and strengthening team collaboration.
Build internal pride and motivation, encouraging individuals to take greater ownership of their roles and contribute to a stronger, more unified team.
Reduce sickness absence by promoting physical and mental well-being through exercises and workshops, with a focus on long-term health improvements.
By doing so, Gjensidige wanted to shift participants’ perceptions to view the company as a leader in innovation and employee well-being, encouraging greater loyalty and commitment.

The idea was to unite all employees across departments and countries under one shared mission: to boost company sales. Drawing inspiration from the popular Norwegian reality show “Kompani Lauritzen,” we created a playful military-style framework around the sales strategy. This narrative, named “Kompani Guldberg” after the Chief of Sales, Ida Guldberg, made learning the company’s goals engaging and fun. We produced pre-event videos featuring Ida as the “officer,” setting the tone and energizing participants before the physical gathering. The concept blended creativity with technology, using storytelling, video production, and interactive elements to celebrate past successes and inspire participants to collaborate on reaching new sales targets.