The Next Fifty was an innovative event celebrating 50 years of leadership, honoring an institution with a forward-looking vision.
IE University, a leading educational institution, aims to empower future generations to build a brighter tomorrow, preparing them for change. In 2023, it celebrated its 50th anniversary and wanted to organize an innovative event that broke away from conventional commemorations and aligned with its distinctive educational vision. In the nine months leading up to the anniversary, various activities were held among faculty and students to reflect on the evolution of the world and its impact on education over the next 50 years. The insights gained from these internal discussions were to be shared with the entire IE community and showcased at the anniversary event, focusing on their future vision, the integration of technological advancements, and positive societal and environmental impacts. Participants were encouraged to embrace a forward-thinking mindset, fostering collaboration and innovative approaches to education.
“The Next Fifty” was born as a futuristic, unique, and surprising event that reflected IE’s innovative spirit, hosted in the IE Tower, located in Madrid’s financial district. We transformed floor -4 into an interactive museum where its five schools presented immersive experiences showcasing their visions for the world of tomorrow, each focused on a specific theme. A universe of audiovisual content in various formats, interactive platforms, art installations, discussion spaces, and VR experiences allowed over 600 attendees to dive into this futuristic experience. This setup fostered an environment for reflection, participation, and exploration of what the future may hold, aligning perfectly with IE’s mission to empower future generations.
