An immersive, dual-format event for press and employees showcasing innovation, achievements, and Hyundai’s journey in Mexico with cutting-edge technology and digital experiences.
The objective of Hyundai’s 10th Anniversary was to reinforce the brand’s leadership in Mexico by showcasing its achievements and vision for the future. The event aimed to strengthen relationships with media and employees through a unique, high-tech experience that highlighted Hyundai’s journey and commitment to innovation. Participants engaged with the brand’s milestones and explored new vehicle models through automatic remote controlled platforms and special effects, deepening their emotional connection. The goal was to inspire pride, increase brand advocacy, and generate positive media coverage, enhancing Hyundai’s brand perception as a forward-thinking, innovative company. And to celebrate de brand’s 10 Anniversary and employees trayectory.
We carefully crafted a seamless participant journey, starting with an LED tunnel that introduced Hyundai’s 10-year history. The venue was transformed into a 360° immersive space featuring 300 meters of LED screens and synchronized lighting that adapted dynamically to each moment. Automated platforms, controlled remotely for precise car reveals, and a rotating stage brought Hyundai’s latest models to life. The space was divided into zones: a main stage for high-impact presentations, an interactive zone with digital tools and touchscreens to explore Hyundai’s innovations, and personalized photo stations using interactive technology. These touchpoints kept participants engaged and immersed throughout the event. Eco-friendly materials were used for staging and decor, reflecting Hyundai’s sustainability commitment. From dynamic AV effects to carefully timed choreography—was designed to create a memorable atmosphere that kept participants fully engaged and inspired by Hyundai’s Journey.
