At the opening of the HKZ wind farm, the Vattenfall Foundation showed their commitment with a beach clean-up and a ‘Human Turbine’ formed by volunteers in the king’s presence.
How do you engage your staff/colleagues in the company’s sustainability goals and make them ‘personal’ ambassadors of the idea that living fossil-free within one generation is not just a collective goal, but an individual one as well?
To achieve this by:
– Generating more attention for the Vattenfall Foundation NL and its mission
– Recruiting new volunteers for the Foundation
– Increasing visibility, both locally and internationally
For Vattenfall, it was important to emphasize teamwork during the large-scale opening of the HKZ wind farm. That is why the decision was made to form the Human Turbine with Vattenfall volunteers and have them participate in a beach clean-up beforehand. This social, collective activity highlighted both the message and the mission of the Vattenfall Foundation, as well as strengthened the bond among employees. This created pride in the company on both fronts.
The Vattenfall Foundation NL focuses on employee volunteer work already for 15 years and continually seeks ways to create a significant social impact with a limited budget. XSAGA proposed incorporating the Foundation’s involvement in the event marking the opening of the HKZ wind farm by creating a ‘life-size Human Turbine’ on IJmuiden Beach, illustrating the immense size of a 250-meter wind turbine. Before forming the Human Turbine, the volunteers conducted a large-scale beach clean-up on the same beach. On cue from His Majesty the King, the umbrellas were unfolded, revealing the Human Turbine and reinforcing the commitment of all Vattenfall volunteers in a historic image. The King gave the Vattenfall Foundation NL a big round of applause, recognizing their unity as a team in supporting the sustainability goals of the parent company. This image made the front page of the newspapers, allowing the Foundation to achieve the highest possible return with minimal budget.
