Hisense’s UEFA Euro 2024 #BeyondGlory campaign engaged football fans with immersive experiences across 5 cities, driving brand interaction through innovative activations and cutting-edge technology.
The key objective of Hisense’s UEFA Euro 2024 #BeyondGlory campaign was to elevate brand perception and reinforce its position as a leader in cutting-edge technology. The event aimed to deepen engagement with football fans by creating immersive, interactive experiences in fan zones, roadshows, and commercial displays across 5 major cities. The goal was to demonstrate Hisense’s innovative products, including ULED and Laser TVs, and to associate the brand with the excitement and prestige of UEFA Euro 2024.
Participants were encouraged to interact with Hisense’s technology, engage in football challenges, and share their experiences on social media, amplifying reach. The campaign sought to drive positive brand interaction, increase awareness of Hisense’s premium products, and foster brand loyalty among football fans. Post-event, the objective was for fans to associate Hisense with superior home appliances and TVs, driving both short-term excitement and long-term brand affinity.
The creative concept behind Hisense’s UEFA Euro 2024 #BeyondGlory campaign was to seamlessly blend football passion with pioneering technology, driving fan engagement and elevating brand perception. Interactive fan zones and roadshows offered immersive experiences where attendees could engage in football challenges while discovering Hisense’s latest innovations, such as ULED and Laser TVs.
Technological innovation was at the forefront, with engaging digital activations that allowed fans to test their agility, win branded giveaways, and share their experiences via social media. The roadshow’s interactive booths, alongside the commercial display at Berlin’s Olympiastadion, transformed fan spaces into dynamic environments where Hisense technology was the hero. The use of real-time social sharing and ambassador appearances from legend Iker Casillas amplified reach, combining physical and digital touchpoints for an integrated, innovative experience that supported the campaign’s goals.
