A short, moving film that tells the stories of people with epilepsy. It was released on social media, to the press and in cinemas, reaching a young audience.
The LICE Foundation and the Italian League Against Epilepsy (LICE) have launched the Fuori dall’Acqua project, created with the support of AIM Communication, to fight the stigma surrounding epilepsy and redefine awareness through an informative short film.
Launched with a special press event on International Epilepsy Day 2023, the initiative aims to empower patients, debunk myths and forge strategic partnerships.
The goals were clear:
– Spread accurate knowledge about the condition to the media and the public, especially young people, and dispel the stigma associated with it.
– Give people with epilepsy and their caregivers a voice.
– Strengthen the Foundation’s partnerships, both with its members and with external stakeholders able to broaden the audience.
The innovative strategy was to make Epilepsy Day the starting point of a campaign focused on the direct involvement of people with epilepsy and their caregivers.
At the heart of the project was a short film, *Fuori dall’Acqua*, a work of great emotional and artistic importance that gave voice to real-life experiences of epilepsy.
The innovative process unfolded in four key phases:
– Engagement, to gather testimonies,
– Storytelling to create compelling narratives,
– Creation of the short film,
– Dissemination to maximise awareness.
Strategic partnerships with the Giffoni Innovation Hub and the National Association of Cinema Exhibitors (ANEC) ensured a wide audience, especially among young people. The choice of cinematic language allowed the campaign to break the traditional boundaries of communication in healthcare and reach a more diverse audience.
