Finans Norge, the employer and trade organization for Norway’s finance sector, hosts its annual event, Finansnæringens dag (Finance Day), bringing together 750 leaders to discuss the industry’s future
The annual “Finansnæringens dag”, organized by Finans Norge, is a prestigious B2B event that unites key stakeholders from the financial sector, government, and regulatory authorities. In 2024, Finans Norge sought to revitalize this traditionally conservative event and chose 6.Sans to challenge the conventional format.
6.Sans set three key objectives:
1. Revitalize Finansnæringens Dag: Introduce a surprising and innovative concept and venue to transform the event’s image, creating a more engaging and memorable experience.
2. Utilize an Unconventional Venue: Leverage Folketeateret, Oslo’s historic theater, to enhance the theatrical ambiance and foster a dynamic atmosphere that encourages networking and interaction among participants.
3. Incorporate Cutting-Edge Technology: Showcase the role of AI and technology in the financial sector through live demonstrations, integrating AI into the event to provide attendees with insights and skills that drive future innovation and adaptability
To support our objectives, we introduced a concept centered around the theme “Next Act” merging theatrical elements with cutting-edge technology. By hosting Finansnæringens dag at Folketeateret, we created a vibrant atmosphere that encouraged interaction and engagement. Our innovative use of live AI technology featured two giant foam heads that projected content and facilitated real-time audience engagement, allowing participants to experience a new dimension of interactivity. This approach not only showcased advancements in AI but also illustrated the sector’s adaptability to contemporary challenges. Additionally, we transformed the “Folketeater-passage” into an immersive networking space, branding it to reflect the event’s theme and encouraging mingling among attendees. By integrating these creative elements, we successfully revitalized the conference experience, fostering a forward-thinking mindset while positioning Finans Norge as a leader in innovation within the financial sector
