ESET EXPERIENCE

We helped ESET showcase its cybersecurity leadership through the immersive ESET Experience, spanning three locations, enhancing global brand awareness and business value.

• Increase brand awareness of ESET globally
• Promote brand perception of ESET as a supporter of science.
• Grew business value with potential customers

The creative idea was to depict a hacker attack through breathtaking visual and live performances. We transformed the Old Market Hall into an immersive space where ESET’s story was introduced. A variety of contents were projected onto LED screens distributed throughout the venue, and a uniquely designed sphere with a 1.5-m diameter. This tailor-made sphere not only served as a tool for content projection, but also acted as “protective shield,” which is a direct a reference of cybersecurity.
During ESET Experience attendees were guided through the history of ESET and the origins of the first viruses. Current hacker attacks were showcased as well as the future vision of the company. The dramaturgy also highlighted the four main values of ESET and brought a hall of fame. This spectacular show, utilizing stunning visual effects, was designed to provide attendees with a unique experience that engaged all their senses. It was designed as a complex and integrated event.