DELOITTE IRGA AWARDS 2024

An event that celebrates leadership and innovation by merging human creativity with cutting-edge AI, showcasing Deloitte as a pioneer in digital transformation and how AI can Upscale Human Strength.

The key objective was to celebrate leadership and innovation by awarding top-performing companies and showcasing AI’s role in the future of business. We aimed to inspire participants to view AI as a tool for creativity and leadership enhancement, leading to future collaborations. We wanted attendees to understand how AI could elevate their strategies and performance, rather than replace human effort. Another objective was to position Deloitte as a leader and pioneer in this technology, demonstrating our role as the ideal partner for businesses navigating the digital transformation. Participants were encouraged to see Deloitte not just as a service provider, but as a forward-thinking leader in AI integration and innovation, setting the benchmark for industry standards. The event fostered networking with leaders and innovators, enhancing the perception of AI as integral to business success and solidifying Deloitte’s position at the forefront of technological advancement.

We centered our event around the concept of “Upscaling Human Strength” by merging human creativity with AI. The main idea was to create the AI Dome, an immersive structure where concentric circles represented neural networks, symbolizing the synergy between human and AI potential. The dome featured real-time motion graphics generated by AI, alongside pre-produced visuals crafted by artists, enhancing the dynamic environment. A standout was a live duet between a KUKA robot and a Fado singer, blending emotion with precision to showcase collaboration. An AI chef curated a menu based on audience preferences, demonstrating AI’s role in personalizing experiences. This unique combination of technology and creativity supported our objectives, offering a thought-provoking environment where attendees could experience the future of innovation in a tangible and impactful way.