DELL TECHNOLOGIES GO BEYOND – THE RISE OF TERRA OLTRE

Annual flagship event to nurture 200 top partners through 7 countries with highest YoY growth that have earned their spot through 13 weeks of local incentives. Go Beyond bring these minds together

Go Beyond is a 6-9 month program combining sales and marketing strategies under one umbrella campaign for maximum impact. It begins with the search for a fictional city, Terra Oltre, and launches with activation days in 40 cities across 7 countries. Over 1,000 partners compete for 200 exclusive tickets, aiming to grow their business by 50-70% YoY. Each week, a new district of Terra Oltre is revealed, paired with a Dell Technologies product. Part 1 focuses on rapid growth, while Part 2 engages winners through a digital community and an AR pop-up book. The final event brings Terra Oltre to life with immersive gamification, keynotes, and workshops. Afterward, the campaign nurtures relationships, follows up on leads, and provides marketing funds, continuing until the next edition begins 3 months later.

The creativity lies in combining Dell Technologies’ forward-thinking approach with the contrast of a 1,000-year-old venue. Guests learn new skills through 8 ancient district stories to transform Terra Oltre into 2050. Innovation thrives in these contrasts, from technical installations and holograms transforming the venue mid-event to a mix of physical and digital learning experiences. Highlights include an AR-enhanced pop-up book and interactive “Terra Oltre Times” newspaper. During the days Terra oltre offered a product expo in an ancient cellar, data center talks in a dungeon, and live art installations made from scrap materials created a sustainable, immersive atmosphere. The Garden of Good, with swaypole dancers and a string quartet, added a tasteful, iconic touch, physical challenges and meditation was performed in the beautiful italian scenery. In the evenings the entire city transformed into an immersive high tech experience with live artists and spectacular lightshows.