A low-budget operation for the launch of Deliveroo’s service in Venice. A guerrilla activity supported by a video content strategy with influencer engagement on IG and TikTok and media PR coverage.
Deliveroo will not stop at any obstacles. To always ensure the same quality of service even in such a unique, peculiar, and “difficult” city, riders leave their bikes and become Walkers. A new method of delivery that fits in with the city, respects its peculiarities and ensures punctuality and reliability. To tell the whole story, an invasion of athletic boys and girls on a customized teal blue gondola lands in the city’s lagoon and invades canals, bridges and squares.
A landing in style. As the new Walkers discover and immerse themselves in the Venetian atmosphere, they engage and involve Venetians and tourists and share selfies, videos and stories with their communities…
The experiences of the Deliveroo Walkers on their first day in Venice is told in a short video, which becomes the hero content of the digital content strategy.