Since 1997, the iconic Coca-Cola Christmas Truck has been a German holiday tradition. In 2023, Coca-Cola Germany teamed up with DB Cargo to transport it via climate-friendly rail for the first time.
Christmas and Coca-Cola are inextricably linked. This can be seen year after year in the popular TV commercials. The Christmas Truck Tour has also been creating festive magic since 1997 – bringing the brand to life in all its dimensions. But how can we spark new enthusiasm for the iconic red trucks by giving the beloved tour a new and exciting twist, while also supporting the Christmas campaign “The world needs more Santas” and creating broader reach and bringing the Coca-Cola X-Mas magic to even more people around Germany?
The Christmas Truck Tour 2023 builds on Coca-Cola’s long-standing partnership with DB Cargo, the international transports and logistics company of the German rail. Together, we have moved parts of the tour onto the tracks, allowing us to make stops in places where there is a particularly large number of people: in the main stations of major German cities.
| Room | Time | Country | Organizing Company | Client | Category |
|---|---|---|---|---|---|
| Sala Ospiti / ROOM 4 | 2:56 pm | Germany | Ogilvy Germany | Coca-Cola Germany | Unexpected Use Of A Space |
