BURO. Desert Rose

From concept to realization, our team created exclusive event to celebrate 5th birthday anniversary of the Buro247 – Serbia, global digital platform that promotes elegance, style, beauty, and luxury.

The primary objective of the event was to position BURO 247 as a distinctive media platform that inspires individuals to recognize and celebrate the unique beauty in each and every one of us.. We aimed to transport attendees to a new world, creating a transformative experience that engaged and stimulated all their senses.
Our goals were:
1. Enhance Brand Visibility: To elevate BURO 247’s profile by generating significant media buzz and showcasing the brand’s innovative approach to event experiences.
2. Create a Memorable Experience: To deliver a unique and immersive event that would leave a lasting impression on guests, encouraging them to share their experiences and images on social media.
3. Celebrate Uniqueness: To highlight and celebrate the uniqueness of each individual, aligning with BURO 247’s vision of appreciating diverse forms of beauty.

We aimed to transport attendees to a new world—a different reality that would inspire and engage all their senses. The event’s creation, encompassing concept development, creative production, key visuals, animations, scenography, dress code, gifts, and more, was inspired by the blockbuster movie Dune and its universe.
• Held in the heart of Belgrade at Tašmajdan Mine—a historic site now serving as an open stadium for 10,000 people—the event utilized a location with significant cultural and historical value. This was the first time the site was transformed into a “desert” theme, and it is believed that such a concept had not been executed in this region before.
• Creating the desert environment involved transporting 150 cubic meters of sand, and required the efforts of over 100 people, including production and logistics teams, along with our sponsors. We faced challenging weather conditions, including rain, wind, and tropical temperatures, throughout the setup process.