We created an unforgettable experience in the Aviva Stadium for 200+ lucky attendees in the ‘Best Seats in the House’ & brought to life the ‘VICTORY IS YOURS TO TAKE’ campaign at over 20 bars on site.
Budweiser was proud to be back at the Aviva Stadium for the Aer Lingus College Football Classic in 2024, bringing their signature style and energy to this exciting event. The brand was looking to really connect with the youth, drive conversion to trial and use this event as a way to create an emotional connection with College Football fans, key stakeholder and their core demographic audiences.
We were tasked with best in class execution across all touch-points and ensure consistency across all trade activity while really bringing the creative assets to life in a fun and engaging way. Guests were truly immersed in a one of a kind brand experience that only Budweiser could deliver, while showcasing what Budweiser is all about—great beer and unforgettable memories!
The ‘VICTORY IS YOURS TO TAKE’ TTL campaign was the overall idea we needed to bring into the stadium. While executing this creative idea on site we managed to drive both awareness and buzz for the brand.
Budweiser as a brand is all about quality, heritage and bringing a global brand through to local audiences. By creating the ‘Best Seats in the House’ experience on site we were able to really bring to life the authenticity of the brand through unmistakable and impactful activations. Guests also enjoyed the incredible view and exclusive access to the “best seats in the house,” making it a standout experience for everyone.
