A forward thinking event with 600 employees to celebrate SIBS’ 41 years.
The event took place on an active Subway Workshop blended a mix of technology and AI powered activations.
The event had several key objectives, each designed to deliver significant business impact for SIBS:
1) Celebrate Milestones: Commemorate the company’s 41st anniversary, recognizing its achievements and milestones over the years and reenforcing SIBS team spirit.
2) Showcase Innovation: Demonstrate SIBS’ commitment to remaining at the cutting edge of technology and financial services, encouraging participants to associate the company with innovation and forward-thinking solutions.
3) Reinforce Brand Perception: Shift the perception of SIBS from a traditional payment processor to a dynamic fintech leader, emphasizing its evolution as a forward-thinking company at the forefront of technological advancements.
“Breaking Boundaries” was the creative concept behind SIBS’ 41st anniversary celebration, capturing the company’s forward-looking spirit.
Set within the raw, industrial setting of an active subway workshop, the event transformed this unexpected venue into a futuristic and technologic experience.
Lights and neons where used to point up the space, highlighting the food stations, iron beams, railways, and machinery, creating a striking contrast between the raw environment and cutting-edge technology.
The tailored catering experience was a standout feature, where food was served not only at interactive stations where guests could customize their dishes, but also on illuminated trays, offering a futuristic presentation.
AI-powered activations took center stage, with real-time outputs displayed on the main LED wall, showcasing SIBS’ commitment to innovation and making these technological highlights one of the key elements of the event.
