Amway China – Meraviglioso

Gala dinner with a show to celebrate the success of the Sales Force. Held on May 7, 2024 in Milan at the Palazzo del Ghiaccio, with 800 guests, to celebrate professional achievements.

The aim of the ‘Meraviglioso’ event was to celebrate and reward Amway China’s direct and indirect sales force, while rounding off a week of meetings, updates and team building with a high-level leisure experience. The gala, with 800 guests, offered an unforgettable show, aiming to excite and engage a Chinese audience. Through art, fashion, cinema and music, the event narrated the unique charm of Italy’s cultural heritage without slipping into clichés, expressing what makes Italy imaginative and wonderful to the eyes of the world.

The creative idea of ‘Meraviglioso’ was to transform a gala dinner into a modern and immersive theatrical opera capable of celebrating Italy through its cultural and artistic excellence, reinterpreted in a contemporary key. Under the artistic direction of Cristian Taraborelli, the event was staged in three acts, narrating Italy through fashion, cinema, opera singing and dance in an emotional and engaging language. Innovation was expressed through a unique format and with a multi-layer stage layout capable of creating an immersive crescendo experience, enhancing the audience with a Made in Italy performance.