The Ageas CoolJazz Festival is an annual music event in Portugal, celebrating jazz, nature and life with renowned and emerging artists in beautiful venues, fostering a vibrant cultural experience.
The objective of the Ageas CoolJazz 2024 event was to establish Ageas as the naming sponsor of the festival, promoting sustainability, inclusivity, and cultural engagement. The aim was to create a strong connection between Ageas and the festival through brand activations and immersive experiences, while also showcasing the portfolio of brands and companies within the Ageas group. The event sought to enhance brand perception, linking Ageas to values of well-being and cultural celebration.
The creative idea for Ageas CoolJazz 2024 focused on promoting inclusivity and accessibility, using ColorADD to make the Ageas color palette identifiable for colorblind individuals. Developed by the Portuguese designer Miguel Neiva, ColorAdd is a system that helps colorblind individuals identify colors. For more information access: https://www.coloradd.net/
The event featured innovative brand activations, including an Instagrammable photo booth, relax lounges and a Prize Wheel showcasing the different brands and companies within the Ageas group—each offering unique eco-friendly prizes like vegan gummies.
A team of performers representing various styles of people and professions conducted Stomp shows throughout the festival space, bringing the colors of Ageas to the vibrant rhythms of everyday life.
