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EuBea Festival – Span (Pres. European Jury): “Live presentations enhance the interaction”
When asked about this year’s projects, which were presented ‘live’ for the first time by the agencies’ representatives, Span explained that one of the trends noticed was the increased use of social media that boost engagement. The live presentations of the projects were much appreciated, because they allow agencies to explain in a better way how the event was created.
Klaus Andreas Span, executive CoE Product Management & Business Development at IBM Power Systems EMEA, directed the work of the jury that, during the first edition of the EuBea Festival, held in Seville by ADC Group, chose the winners of the EuBea, the prize dedicated to the best events in Europe.
Watch Klaus Span’s interview
When asked about this year’s projects, which were presented ‘live’for the first time by the agencies’ representatives (with a method already used for Bea Italy, as well as for the NC Awards and the NC Digital Awards), Span explained that one of the trends noticed was the increased use of social media that boost engagement. The live presentations of the projects were much appreciated, because they allow agencies to explain in a better way how the event was created.
Moreover, according to Span, it’s increasingly common for many companies in the automotive industry to organize events in collaboration with structures belonging to the IT industry.
The live presentations of the projects were much appreciated, because they allow agencies to explain in a better way how the events were created, facilitating the work of the jury, that in this way can have a more complete vision of the project and ask for information directly.
Talking about the EuBea Festival, Span expressed a strong appreciation for this initiative, which allows participants to interact with each other and to be inspired by mutual exchange.