Categories

Entrant agencies have the opportunity to enter their project in the Event Categories, Feature Categories, and in one of the Macro Categories, and win the related Awards.

Macro Event Categories Awards

  1. B2B EVENT: Event aimed at a business target: trade, clients, agents (e.g.: conference, incentive, fair).
  2. B2C EVENT: Event aimed at the final consumer (e.g.: product launch/service, roadshow, etc.).
  3. B2I EVENT: Event aimed at an internal audience (e.g.: incentive, team building, training event, convention, etc.).

Event Categories Awards

  1. BRAND ACTIVATION: Experiential marketing initiative aimed to create engagement between the audience and the product.
  2. CELEBRATION/FESTIVITY:  Event aimed to celebrate anniversaries or milestones in corporate or non-corporate contexts
  3. CONGRESS AND CONFERENCE: Meetings of professionals, associations, or interest groups aimed to present or discuss specific topics of shared relevance, typically addressed to an external audience.
  4. CONVENTION: An event addressed to an internal or external audience, featuring both institutional moments (e.g., round tables, presentations of company results and goals) and entertainment elements (e.g., award ceremonies, celebrations, etc.).
  5. CREATIVE INSTALLATION: Territorial activation event through artistic installations, ‘stunts’ for promotional/commercial purposes, etc.
  6. CULTURAL EVENT: An event of a cultural nature that includes elements of performance, entertainment, and audience engagement.
  7. EDUCATIONAL/TRAINING EVENT: Event aimed to provide educational or training value across various audience segments.
  8. FAIR: An activity designed to engage attending audiences through highly spectacular presentations, aimed at showcasing and promoting new products and/or services.
  9. FESTIVAL: An event featuring a set of coordinated activities (artistic/musical performances, games, happenings, entertainment activities, etc.) that celebrates or is inspired by a specific theme.
  10. GRAND SHOWS: Events requiring significant investments and complex logistical and production planning, involving a large number of participants. This category includes major inaugurations and sporting events (e.g., opening/closing ceremonies of the Olympic Games or similar), anniversaries, and international events of economic or political nature.
  11. INCENTIVE/TEAM BUILDING: Incentive and/or team building activities aimed at strengthening team spirit, motivating participants, enhancing loyalty, and encouraging the achievement of business goals. These activities may target either internal or external audiences.
  12. LUXURY INDUSTRY EVENT: Events created for luxury brands (fashion, jewelry, automotive, watchmaking, beauty, hospitality, design, lifestyle, etc.) aimed at distinctively expressing the brand’s identity and aesthetics.
  13. MUSICAL EVENT: Concerts, music festivals, and activation and engagement activities proposed by brands, associations, public institutions, etc.
  14. NON-PROFIT/CSR EVENT:  Event aimed to raise awareness on social issues and support CSR-related objectives.
  15. PRESS & PR EVENT: Event aimed to inform and engage the media, including formats such as press day, press conferences or upfront.
  16. PRODUCT/SERVICE LAUNCH: An event specifically conceived and organized for the launch of a new product or service.
  17. PUBLIC INSTITUTION EVENT: Events promoted by public bodies (e.g., local governments, city councils, etc.), such as cultural events, festivals etc.
  18. PUBLIC AFFAIRS AND ADVOCACY: An event aimed at building or maintaining productive relationships between a company or nonprofit organization and institutional or political stakeholders who influence policies in the relevant sector.
  19. ROADSHOW: An event that takes place across different locations and at different times, maintaining a consistent concept and objective, and addressed to business and/or consumer targets.
  20. SPORTING EVENT: An event that takes place in any sports context, characterized by a high level of spectacular impact, originality, and audience engagement.

Feature Categories Awards

1st place Gold Elephant Trophy / 2nd place Silver Elephant Plaque / 3rd place Bronze Elephant Plaque

Feature Categories differ from Event Categories in as much as the latter refer and apply to a classification of events by their production and objective peculiarities, while the first can apply to any Event Category, but refer only to a specific aspect of the event.

  1. INTEGRATED EVENT: An event that is part of a broader MPI planning strategy where the agency or company has managed the different phases of the activation both online and offline
  2. COST-EFFECTIVE EVENT: An event produced with a budget under 50,000 euros, characterized by a high creative level and capable of achieving communication objectives with a low cost per contact.
  3. ORGANISATIONAL COMPLEXITY MANAGEMENT: An event in which a complex organizational plan is wisely and effectively managed to achieve the objectives.
  4. PROPRIETARY FORMAT: An event characterized by an original format owned by the organizer, conceived and produced by an agency or company
  5. SUSTAINABLE EVENT: An event produced by reducing environmental impact through solutions, measures, and certifications.
  6. UNEXPECTED USE  OF A SPACE: An event in which the unconventional use of a space constitutes a key element for the success of the operation.
  7. USE OF ARTIFICIAL INTELLIGENCE: An event created with the support of artificial intelligence applied to one or more phases of the event (e.g., support in the creative process, use of chatbots, automated scheduling, flow monitoring, support for event spectacularization, etc.).
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