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EUROPE – 27Names Reaches 27 Member Agencies with the Addition of ALERT and New Moment

EUROPE – 27Names Reaches 27 Member Agencies with the Addition of ALERT and New Moment


[February 10, 2025] – 27Names, the community of Europe’s best independent live-experience agencies, is proud to announce that it has officially reached its namesake milestone of 27 members. With the addition of ALERT from Croatia and New Moment from Slovenia, the network unites the best independent live-experience agencies from across 27 European countries. Together, over 1,000 talents combine local expertise with shared pan-European insights to shape the future of brand experiences.
“This milestone isn’t just about numbers—it’s about the collective talent and vision that make 27Names so unique,” says Christina Pilz, Operations & Communications Manager of 27Names. “With ALERT and New Moment joining, we have an incredible mix of expertise, cultures, and perspectives, all united by a passion for creating extraordinary live experiences. We’re excited for the collaborations and fresh ideas they’ll bring to the table.”

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ALERT, a full-service agency based in Croatia, is known for its innovative approach to live experiences and its ability to create authentic, human connections in the attention economy. “Being invited to join 27Names was a huge honor,” says Lana Bedeković Rosandić, Owner of ALERT. “Being part of a network of such outstanding agencies from all over Europe is exciting, but we also understand the responsibility it carries to continue pushing ourselves to be the best. After meeting many of the members in person,
it’s clear that this is much more than a professional network — it’s a family. We’re proud to be part of that family, not only as professionals but as individuals.”
New Moment, based in Slovenia, brings expertise in event organization, digital marketing, and creative storytelling. ” “Joining 27Names gives us access to valuable industry knowledge, innovations in event organization, and technological solutions. We appreciate being part of a community where collaboration comes first and colleagues are approachable and willing to help,” says Boštjan Prijanovič, Partner and Managing Director of New Moment. “We look forward to sharing knowledge, supporting our fellow
members, and helping shape the future of brand experiences in Europe.”
With this milestone, 27Names reinforces its position as the go-to network for brands looking to create bold, innovative, and meaningful experiences across Europe.


About 27Names
Founded in 2008, 27Names is the community of Europe’s best independent live-experience agencies. Each 27Names member agency is recognized as a market leader in their respective countries. By fostering collaboration, providing resources, and facilitating knowledge sharing, 27Names empowers its members to excel in the dynamic events industry. With a diverse range of expertise and a commitment to excellence, 27Names agencies are shaping the future of events.

Visit www.27names.com for more information or contact info@27names.com