News
WORLDWIDE – VOK DAMS TRANSFORMS EVENT PLANNING: DIGITAL DOPPELGÄNGERS TURN AUDIENCES INTO CO-CREATORS
VOK DAMS, one of the world’s leading agencies for events and live marketing, is reshaping strategic event planning with Digital Doppelgängers. These AI-driven audience models provide early insights into expectations, needs, and potential barriers, enabling event concepts being developed with future participants in mind from the very beginning. The result: audiences become co-creators, shaping the event long before it is brought to life.
VOK DAMS is already applying this method to client projects. Our latest whitepaper “How Digital Doppelgänger Shape Future Live-Events” provides the strategic foundation opportunities this approach creates for marketing and communication. The whitepaper is available free of charge at:
https://study.vokdams.de/en/whitepaper/digital-doppelgaenger
What are Digital Doppelgängers?
These early insights reveal what people need, expect, or reject. This enables precise alignment of content and touchpoints resulting in experiences that are more relevant, more effective, and more impactful for brands, businesses, and communities. Previously, many decisions in event design and dramaturgy were based on data collected only after an event or through costly surveys. The Digital Doppelgänger approach fundamentally changes this: insight flows into the concept phase. “Post-data” becomes “pre-data,” and retrospective analysis becomes proactive design.
“We don’t just want to understand audiences, we want to design with them,” explains Dr. Anja Schmidt-Ott, Senior Consultant Change & Communication at VOK DAMS Events & Live-Marketing. “Digital Doppelgängers give us deeper understanding of what drives people and help us create moments that connect, move, and last.”
With Digital Doppelgängers, VOK DAMS continues to advance its innovation strategy in live marketing with one clear goal: creating experiences that connect brands and people.
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About VOK DAMS worldwide
VOK DAMS worldwide is a leading international communications agency for events and live marketing. At 19 locations worldwide, around 300 highly skilled professionals create and produce brand experiences for corporate and public events, trade fairs, roadshows and showrooms. Founded in 1975 and owner-managed ever since, VOK DAMS has a wide range of renowned clients worldwide, such as BMW, Bayer, L’Oréal, Lamborghini, Porsche and SAP, for which they create compelling and result driven live, digital and hybrid productions. The agency’s projects are regularly honored by well-respected juries worldwide with creative awards, such as Red Dot, Golden Award of Montreux, Gala, beaworld, Galaxy, BrandEx, EX Awards, and the German Prize for Business Communication. VOK DAMS has offices in Berlin, Frankfurt, Hamburg, Munich, Stuttgart and its headquarters in Wuppertal. In addition, there are international offices in Barcelona, Beijing, Shanghai, Hong Kong, Bordeaux, London, Tallinn, Vienna, Prague, New York, Philadelphia, Sao Paulo and Dubai.
VOK DAMS HEADQUARTERS
Katernberger Str. 54 • 42115 Wuppertal • Germany
Phone: +49(0) 202 389070 • www.vokdams.de
MEDIA CONTACTS
Head of Corporate Communications
E-Mail: tnazzal@vokdams.de
Phone: +49 202 38 907-181