News
WORLDWIDE – 27NAMES EXPANDS BEYOND EUROPE WITH FIRST INTERNATIONAL PARTNERS
ATENAS.ag from Brazil and JIGGEE from Singapore join the network, extending the 27Names community beyond Europe for the first time.
27Names, the network of Europe’s best independent live-experience agencies, has welcomed ATENAS.ag from Brazil and JIGGEE from Singapore as its first International Partners, marking the first time in the network’s history that its community has
extended beyond Europe.
Founded in 2008, 27Names brings together leading independent agencies from across Europe to share knowledge, exchange ideas and collaborate across markets. The addition of ATENAS.ag and JIGGEE brings new regional expertise and perspectives from Latin America and Asia into that exchange, while creating stronger connections between 27Names agencies and markets beyond Europe.
“Great live experiences know no borders, and neither does the drive for innovation. By inviting global powerhouses like JIGGEE and Atenas into our network, we are enriching our community with diverse perspectives and unmatched regional expertise. Together, we are elevating the global standard for independent live-experience agencies,” said Ralf Specht, Chairman of 27Names.
For ATENAS.ag, the partnership creates a new connection between the network and Brazil and Latin America. The agency brings experience from a market shaped by significant cultural and
social diversity, as well as an approach to creativity built around resourcefulness, flexibility and adapting global ideas to local cultures. Great live experiences know no …
“We can bring Brazilian and Latin American cultural intelligence into the network, while the network can help ATENAS.ag develop a stronger international perspective,” said Quércia
Andrade, Co-CEO of ATENAS.ag. “I don’t want ATENAS.ag to simply represent Brazil within 27Names. I want us to help connect Brazil and Latin America with the rest of the network, and at the same time bring the best of the network back to our market.”
JIGGEE brings more than two decades of experience in Singapore and Southeast Asia, where creating live experiences across closely connected but culturally distinct markets requires deep local knowledge and adaptability. The agency sees the partnership as an opportunity to bring an Asian perspective into the network while serving as a bridge to Southeast Asia and the wider APAC region.
“The exciting part is what happens when those perspectives meet,” said Jonathan Seevaratnam , Founder of JIGGEE. “We don’t want to simply bring European ideas to Asia orAsian ideas to Europe. We want to create something stronger through the exchange. For us, that is where the real opportunity lies: global thinking, powered by local intelligence.”
For 27Names, the new partnerships are an extension of the same principle that has shaped the network from the beginning: independent agencies remain deeply connected to their own markets and cultures, while sharing knowledge and relationships that make each of them stronger.
For clients, that also means access to trusted local expertise across a wider geography — connecting European projects with Brazil, Latin America and Southeast Asia, and creating stronger routes into Europe for clients and projects originating in those markets.
Great live experiences know no borders. Increasingly, neither does the community behind them.
About 27Names
27Names is a network of 28 of the best independent live-experience agencies across 28 European countries, and 2 global partners, now representing 2,000 talents. Founded in 2008, the network connects independent agencies through shared knowledge, inspiration and collaboration, combining deep local expertise with the reach and perspective of an international community.