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USA – THE FUTURE OF SHOW BUSINESS SUMMIT IN NEW YORK: BALICH WONDER STUDIO AND BANIJAY ENTERTAINMENT WITH CORE: TO CELEBRATE MAJOR LIVE EVENTS
In the American metropolis, international entertainment and media leaders gathered for a private meeting focused on the evolution of global live shows. At the heart of the debate were the narrative value and strategic perspectives of high-impact media productions capable of connecting audiences, sports, and culture.
On the occasion of the conclusion of the FIFA World Cup 2026™, CORE: hosted an exclusive evening in New York dedicated to the future of global entertainment, bringing together some of the most influential international leaders who are redefining how the world imagines, produces, and experiences major live events.
Organized in collaboration with Balich Wonder Studio and Banijay Entertainment, the meeting opened with introductory remarks by Jeff Zucker, CEO of RedBird IMI and Chairman of Banijay Entertainment, and Carlo Noseda, CEO of Balich Wonder Studio. This was followed by a conversation between Marco Bassetti, CEO of Banijay Entertainment, and Marco Balich, Chairman and Creative Lead of Balich Wonder Studio.
At the center of the conversation was the increasingly strategic role of major live events as global communication platforms, capable of uniting sports, entertainment, technology, media, and culture to create shared experiences that engage audiences worldwide.
The year 2026 represents an extraordinary milestone for Balich Wonder Studio. Over the past few months alone, the company has produced some of the world’s most-watched live shows, including the FIFA World Cup 2026™ ceremonies, the Opening Ceremony of the Milano Cortina 2026 Olympic and Paralympic Winter Games, and the Kick-Off Show for the UEFA Champions League Final. This track record builds on more than twenty years of international activity and the execution of 17 Olympic ceremonies, cementing Balich Wonder Studio’s position among the leading global players in live entertainment.
During the discussion, Bassetti and Balich addressed the main trends transforming the industry: the evolution of audience engagement, the growing convergence between sports, media, and content, the power of storytelling in building major shared cultural moments, and the central role of Italian creativity on the international stage.
The evening also offered guests an exclusive screening of behind-the-scenes footage and content from Balich Wonder Studio’s most recent productions, offering a rare glimpse into the creative and production process behind some of the most iconic live events of 2026.
«CORE: was founded on the belief that the most meaningful conversations happen when extraordinary people and inspiring ideas come together,» said Jennie Enterprise, Founder & CEO of CORE:. «Welcoming figures like Jeff Zucker, Marco Bassetti, Marco Balich, and Carlo Noseda is a privilege for our community and a unique opportunity to engage with the leaders who are redefining how the world experiences sports, media, and live entertainment.»
The evening concluded with a private cocktail reception and an exclusive dinner for speakers, members, and guests, providing a further opportunity for discussion and networking in an exclusive setting.