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USA – BRAND USA FOCUSES ON SAFETY AND COMMUNICATION IN THE YEAR OF MAJOR EVENTS
Fred Dixon, President and CEO of Brand USA, has announced the expansion of the America the Beautiful platform with two new initiatives that extend the organization’s message: Get Facts. Get Going., an ongoing project designed to offer real-time information on visa policies, entry requirements, taxes, and much more, with the aim of countering misconceptions; and American Originals, a new content and storytelling series that highlights the people, places, and experiences representing the uniqueness of the United States.
Announced this week at the U.S. Travel Association’s IPW in Fort Lauderdale, Florida, with a focus on leisure tourism, and at IMEX in Frankfurt, Germany, aimed at international business events, the two initiatives reflect Brand USA’s goal to increase the demand for international travel and boost inbound tourism flows, which have a direct impact on the economy and local communities. The announcement comes as the United States prepares to host major events starting next month: the FIFA World Cup, the 250th anniversary celebrations, and the centennial of Route 66.
“In line with our mission to grow the U.S. economy through inbound tourism, we have the opportunity to further strengthen traveler confidence and encourage visits,” said Fred Dixon, President and CEO of Brand USA. “With the enhancement of our platform, we introduce American Originals, which highlights the people and places that gave birth to the styles, sounds, and flavors loved worldwide, while Get Facts. Get Going. serves as a unified source of information to counter misconceptions. We want international travelers to know that we are open for tourism and ready to welcome them.”