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UK – OLYMPIA EVENTS ANNOUNCES EXCLUSIVE AV PARTNERSHIP WITH AZTEC FOR NEW ICC
Olympia Events, part of Legends Global, has announced Aztec Event Services (Aztec) as the official AV partner for its brand-new International Convention Centre (ICC).
Acquired by Pixelhouse Group in 2025, Aztec is one of the UK’s leading technical services companies, providing audiovisual equipment, technical, and production support to hundreds of corporate events, conferences, and exhibitions annually. As Olympia Events prepares to launch its state-of-the-art convention centre, Aztec’s expertise will play a key role in enabling the venue to attract and deliver large-scale conferences, exhibitions and events through high-quality, innovative and creative technical solutions.The appointment aligns closely with Olympia’s wider £1.3bn regeneration, supporting the delivery of premium, industry-leading event experiences within London’s newest destination for events, entertainment, hospitality and business. At the ICC, Aztec will be responsible for managing all permanently installed AV assets, including the large LED screens, immersive surround sound systems, and bespoke LED lighting.
The partnership future-proofs Olympia Events’ technical offer, ensuring a consistently high standard of service, professionalism and expertise for organisers at both the planning and delivery stages. Aztec’s technical team will operate as an extension of Olympia Events’ team, enabling organisers to scale, customise and create bespoke solutions by drawing on Aztec’s in-house expertise and extensive inventory, while also benefiting from the ICC’s integrated plug-and-play infrastructure.Alex Lewis, COO at Olympia Events said: “It was essential for us to appoint a partner with deep local knowledge, proven experience delivering large-scale events and a clear alignment with Olympia’s long-term vision. Aztec gives us an AV operation that is robust, flexible and scalable from day one, while also being resilient and built for the future. This partnership gives our organisers confidence that the best AV technology and expertise are always within reach. Many of them will already be familiar with Aztec through their work across our exhibitions, so having them lead the technical delivery within our ICC is a strong endorsement for what we are building at Olympia Events.”Aztec’s team is already working closely with Olympia Events to fine-tune the infrastructure and equipment being installed within the new convention centre ahead of its official launch this year.
Designed around the ICC’s flexible floor plan, Aztec’s modular AV approach allows setups to adapt seamlessly to different event formats, giving organisers greater versatility as events scale, reconfigure, or move across spaces.John Robson, Managing Director of Aztec Event Services, said,“We are thrilled to be the on-site AV partner for the brand-new ICC at Olympia, a venue that truly represents the future of events in London and beyond. Our team will be managing a staggering array of technology, from the massive 9.6m LED wall in the main auditorium to the ‘plug and play’ systems in every breakout room. Our goal is to provide a seamless, high-impact experience where the technical infrastructure is so integrated that organisers can focus entirely on their delegate experience, knowing that the innovation and power of the ICC can be harnessed at their fingertips.”Aztec was recently awarded the ESSA (Event Supplier and Services Association) Company Member of the year Award, recognising outstanding contributions to the UK events industry.Aztec is regularly appointed as the official supplier to world-leading exhibitions and provides in-house audiovisual, technical and creative support to corporate events at many prestigious UK venues, including Lord’s Cricket Ground, Arsenal’s Emirates Stadium, the Business Design Centre and Excel London.Contact Information
Lucy WoodwardSenior Communications Executive Olympia Events 07973966125 lucy.woodward@olympia.london
About Aztec Event Services Ltd
Founded in April 2005, Aztec Event Services Ltd is a multi-award winning technical and production partner to the live events industry, servicing over 600 events each year.With a solid reputation for providing a personal touch, the company has grown in strength and reputation and now operates on a global stage providing production services to a varied corporate and agency client base.Whilst their roots lie within the exhibition sector, they are the chosen production partner to many global companies – providing virtual, hybrid and full turnkey solutions.They play an active role promoting “best practice” within the sector and are a proud ESSA member, having held a Board position since 2009. Recognised as early adopters of sustainable practices, they remain committed to sharing knowledge and guidance with their clients to help them reduce their carbon footprint.
About Olympia Events
Olympia Events manages the historic venues at Olympia, a cultural and architectural landmark that has hosted extraordinary and remarkable events since 1886. From breathtaking consumer shows and thrilling sporting and music events, Olympia Events continues to bring world-class events to London, with its distinctive architecture and almost 140-year heritage attracting some of the best and boldest events in the UK.In 2022, Olympia’s events business joined Legends Global’s extensive portfolio of 450 managed venues, ahead of the wider estate’s redevelopment. As this next chapter unfolds, Olympia’s iconic event spaces will remain at the heart of Olympia’s £1.3bn transformation into London’s newest entertainment destination, designed by Heatherwick and SPARCC for Yoo Capital and Deutsche Finance International.Once completed, the iconic heritage halls will be complemented by a new International Convention Centre (ICC) and The Addison premium lounge, managed by Olympia Events, British Airways ARC, a new 3,800-capacity live music venue managed by AEG Presents; the British Airways Theatre, London’s largest purpose-built theatre in almost 50 years, managed by Trafalgar Entertainment and The Shubert Organization; two hotels operated by citizenM Hotels and Hyatt Regency; a host of new places to eat and drink; Wetherby Pembridge, a new co-educational senior school which opened its doors in September 2025; a boutique gym by 1Rebel, 550,000 sq ft of offices boasting some of the largest terraces in London, as well as new public spaces for visitors to enjoy.The reimagined Olympia’s new venues started launching in late 2025, with the phased opening continuing throughout 2026 and 2027.