UK – Monarch tours ski bar round the UK
Agency Flourish is working with Monarch airlines to bring the après ski experience to ski centres in the UK.
The Schuss Bar aims to show potential customers the wide range of services available on board a Monarch flight, via cups, cushions and stickers on the drag lift, and highlight its new routes to ski resorts.
Britain’s number one female skier Chemmy Alcott is the brand ambassador for Monarch’s new ski routes, and has already attended events at Manchester Chill Factor and at Castleford’s SNO!zone.
Catherine Smee, Flourish’s project director, said: “We’re delighted to be working with Monarch again. They needed a concept that would get their audience excited about their next skiing holiday, and the Schuss Bar is the perfect way to really fire up their imaginations.”