UK – Momentum taking off for ETOA City Fair 2012

cityfair.jpgIn just four weeks, City Fair 2012, organized by the European Tour Operators Association (ETOA), will take place in London with more than 60 buyer companies attending the workshop for the first time. Nearly 180 contractors and product developers have already been attracted by dozens of pre-scheduled appointments with relevant commercial contacts and the broad range of destinations on offer.

Currently 25 European countries will be represented at the event, taking place at Wembley Stadium on June 25, and the 320 delegates registered so far is already 12% up on last year’s inaugural marketplace.

cityfair2.jpgThe support of the Italian national state tourist board, ENIT, has encouraged a significant Italian presence at this year’s event with several of its partners signing up in the last couple of weeks. It joins Paris Ile-de-France, and London and Partners, in bringing high-quality exhibitors to the workshop.

Nick Greenfield, Head of Tour Operator Relations at ETOA, said: “It is very encouraging to see national tourist boards taking the lead and making the case to cities and their local suppliers that City Fair offers a productive and cost-effective way of promoting themselves. I am optimistic that this will pave the way for the involvement of other national tourist boards in future.”

Registration remains open until May 25. The appointment request process will start shortly thereafter.