News
UK – Jaguar chooses Imagination for its Auto Show in L.A.
Imagination was the agency chosen by Jaguar to organise its presence at the LA Auto Show in Los Angeles from 30 November – 9 December.
The international show at the LA Convention Center is the setting for vehicle and automotive industry announcements, and attracted in the region 1 million visitors.
Imagination delivered the brand’s overall presence at the show and launched the all-new Range Rover and F-Type to the market and revealed the Jaguar XFRS for the first time.
The agency also organised a launch conference on 28 November for key media and industry figures. The event was streamed live and senior members of the Jaguar Land Rover team attended, including global brand director John Edwards, North America president Andy Goss and global brand director for Jaguar, Adrian Hallmark.
(eventmagazine.co.uk)