UK – Imagination drives Ford to Champions League final

Agency Imagination will work with Ford to produce its hospitality programme and festival stand for the UEFA Champions League final in Germany.
Ford is sponsoring the tournement, which culminates in Munich on 19 May. It is the seventh time Imagination has provided Ford’s hospitality as part of the motoring brand’s UEFA strategy. The agency will put together the hospitality for over 1,000 guests, including flights and accommodation and a programme of activities, and it will also design and produce Ford’s consumer-facing experience at the UEFA Champions Festival fan park at Munich’s Olympic Park.

This year, Imagination has worked with Sony Hawk Eye to create the Ford B-MAX Challenge: a high-tech penalty shoot out which tests players’ power and precision. After taking part visitors will receive a photo souvenir and a video analysing their penalty shoot out which they can share on Facebook and Twitter from the stand.

Natalie Eldridge, senior account manager at Imagination, said combining Ford’s brand with technology and football was key to the experience: “Every year, we are faced with the challenge of creating a truly unique and engaging event, combining Ford’s technology messaging with the premium UEFA Champions League experience. This year, working with Sony Hawk Eye has allowed us to take it to the next level. Visitors to the Ford experience will not be disappointed.”