UK – IBTM Event Portfolio announces New Multi-Event Mobile App

The IBTM Event Portfolio have announced the introduction of a new

multi-event mobile App with increased functionality to help attendees get the most out of their

experience at each of the Reed Travel Exhibitions within the IBTM Event Portfolio.

The new IBTM multi-event App has been launched at the premier global exhibition for the U.S.

incentive, business travel, meetings and events industry, AIBTM. The AIBTM

2012 section of the App, sponsored by Vancouver Hotel Destination Association, guided users

through the event, that took place June 19 – 21, 2012 at the Baltimore Convention Centre.

“The IBTM multi-event mobile App is a wonderful added-value option for all buyers and exhibitors

who participate in the IBTM Event shows. Each year we listen to the feedback we receive from all of

our participants and we feel that this APP will help to enhance their experience and provide them

with everything they need at their fingertips. It provides a practical solution to communicating live

information and updates to all attendees before, during and after each of the shows” comments

Mandy Torrens, Head of Marketing and Buyer Programme, IBTM Event Portfolio, Reed Travel


The IBTM multi-event APP is available for iPhone, iPad, Blackberry and Android platforms. The

new App’s functionality includes:

The ability to view Hosted Buyer and Exhibitor Appointment Diaries

Ability to participate in live voting, polling and surveys, as well as ask questions during or after

show education events

A full schedule of education and happenings at the exhibition, with the option to

save “Favorites”

Social media information

Interactive floor plan with route planning

General event information

Keynote speaker bios

Complete exhibitor list

Organiser messages

The new App is available and can be found by searching ‘AIBTM’ or ‘IBTM’ in each mobile device’s

application market. The diary function will be available to view once online Hosted Buyer and

Exhibitor diaries close, shortly before each event.