News
UK – Haribo puts the ‘pop’ into street art
Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.
Shoppers with a sweet tooth were treated at Westfield when they saw a 3D art installation made out of Haribo’s Tangfastics.
The huge display was created by acclaimed street artists 3D Joe & Max, who used more than 7,000 sweets to make it. The 3D street art, which was commissioned by the company, showcased sweets bursting from a party popper. Measuring 4x5m, it took more than 40 studio hours to create before being completed in front of a live audience, who also helped to enhance the image by adding product pieces.
The art also allowed shoppers to engage with the installation by catching, eating and even balancing upon the product pieces within it.
Joe Hill, Artist and Founder of 3D Joe & Max, commented: “When we were asked by Haribo to help bring the taste of Tangfastics to life, we knew that creating this with product pieces would add a new dimension to our design. Each product piece was used to enhance the colours within the design and on the day it took around eight hours to complete, all thanks to shoppers who helped throughout the day.”
(fieldmarketing.com)