UK – Coca-Cola and Rita Ora open pop-up marking 100 years of contour bottle
Coca-Cola and Rita Ora marked the centenary of the legendary drink’s contour bottle with the British singer opening the Contour Centenary Bar in London’s Soho.
The pop-up bar, which has been designed to resemble a venue from 1915, is decked out with dark wood furniture, American-style bar stools, Coca-Cola artwork and memorabilia from across the last 100 years, including Andy Warhol artwork and imagery of Marilyn Monroe and Elvis.
There is also a wall filled with glass contour bottles of the drink, whose design has remained unchanged during all these years, and adorned with a light-up ‘100’ sign.
Over its three-day tenancy, the temporary venue has also hosted shows from contemporary acts to entertain its guests.